As an app subscriber who sends SMS messages, I want click tracking analytics for links included in my SMS blasts, so that I can measure how many users engage with the links and assess the effectiveness of my SMS campaigns.
Acceptance Criteria
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Core Metrics:
- Total number of clicks per SMS blast.
- Unique clicks (tracking distinct users who clicked).
- Click-through rate (CTR) as a percentage (clicks divided by total messages sent).
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Link-Specific Data:
- Breakdown of clicks per unique link if an SMS contains multiple URLs.
- Time of clicks (e.g., when users clicked, to spot peak engagement times).
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Campaign-Level Insights:
- Ability to view click data tied to specific SMS blasts (e.g., by campaign name or send date).
- Comparison of click performance across multiple campaigns.
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User Details (Optional):
- If feasible, show which recipients clicked (e.g., by phone number or user ID, anonymized if needed for privacy).
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Visualization:
- Simple graph showing clicks over time (e.g., line chart for each blast).
- Bar chart comparing CTR across campaigns.
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Integration with Analytics Dashboard:
- Include SMS click data in the broader app usage analytics dashboard (from the previous story) for a unified view.
- Exportable reports (e.g., CSV) with click details per campaign.
Additional Notes
- Technical Requirements: Links in SMS blasts should use trackable URLs (e.g., shortened links with UTM parameters or a built-in tracking system).
- Real-Time Updates: Click data should update as soon as users interact with links, or at least hourly.
- Privacy Compliance: Ensure tracking respects user consent and local regulations (e.g., GDPR, TCPA).
Why This Matters
Without click tracking, I can't tell if my SMS blasts are driving action or just being ignored. This feature will help me:
- Measure ROI on SMS campaigns by linking clicks to outcomes (e.g., sales, sign-ups).
- Optimize future messages based on what gets the most clicks.
- Prove the app's value by showing tangible engagement data.